Sydney, AU

Sageform Studio

Conscious Leadership Coaching

Sageform Studio is a conscious coaching practice designed to support creative change-makers through moments of transformation. Bandit was engaged by founder Amelia Kruse to craft a new brand identity and digital experience that matched the depth of the offering – balancing professionalism with presence, and strategy with soul. The result is a visual language that feels calm, confident, and quietly elevated – an inviting space for clients to land, grow, and move forward.

Scope

  • Brand Identity
  • Collateral
  • Website

The identity centres on a bold yet approachable logotype, with subtle custom curves and a grounding weight that conveys confidence and clarity. A sculptural brand mark – an abstract ‘S’ formed from interlocking shapes – nods to cycles of change, reflection, and renewal. Typography brings contrast and character, pairing a timeless serif with a contemporary sans to reflect Sageform’s blend of structure and creativity.

Rooted in nature, the colour palette feels warm and grounding, with neutrals providing a clean foundation and richer accents adding sophistication. Subtle design cues like collage-style image framing in ‘Whisper’ and textural overlays bring a tactile, human essence to the digital space. Layouts are spacious and considered, reinforcing a sense of ease, clarity, and confidence.

The website was designed as a calm, intuitive space that supports discovery, decision-making, and connection. From learning about the offerings to booking an initial session, every interaction is built to feel clear, considered, and personal. A journal hub serves as an evolving library of insights – designed to support SEO while positioning the brand as a thoughtful, educational resource. Community-building cues are woven throughout the site, encouraging meaningful connection and long-term engagement.

Supported by a flexible system of brand and social assets, Sageform Studio creates a digital presence rooted in clarity, growth, and grounded authority.