Sydney, AU

Offline

Your Guide To True Self Success®

Founded by award-winning leader Alison Rice, Offline is a conscious career & business development platform for anyone desiring soft, spacious & aligned success. Partnering with Alison, our work centred around bringing her highest vision for Offline to reality, and curating a brand and digital experience that she could truly feel aligned with and proud of.

Scope

  • Brand Identity
  • Collateral
  • Photo + Video
  • Strategy
  • Website

The Soundtrack

Beginning the transformation of the brand, our project commenced with brand strategy. We refined the brand’s strategy, focusing on defining a clear purpose, conducting a competitor analysis, solidifying the brand structure, and developing a distinct verbal identity and tagline that expresses all that Offline is. A key goal from our approach was to ensure Offline’s message is cohesive, targeted, and effectively communicates its value to the audience at every touchpoint.

Following the strategy, we continued to bring to life the soft, yet strong, and guiding personality of Offline through a visual identity that would elevate its presence and bring it into a new era. We retained two existing brand identifiers; the logo and key brand colour, yellow. Complimenting these assets, we explored a supporting palette of rich, empowering and harmonising colours, gentle typefaces and emotive layouts. Being an expansive brand with a multitude of offerings, we created a series of mini-identities from the overarching assets to ensure distinct looks could be created for specific offerings, including the popular Podcast, Offline, The Podcast. Overall it was important for the identity to feel soft, deep and gentle, creating an inspiring place to land, recover and redefine one’s sense of self.

We designed and developed an all-encompassing website for Offline that is home to all of its offerings in one accessible platform. The website has been crafted to guide users in identifying which ‘season’ of life they are in, helping them navigate and explore relevant offerings tailored to their specific needs. This intuitive approach ensures a personalised user experience, making it an easeful pathway for visitors to connect with the content that resonates most with their current journey.

(We’re blushing)

“I feel so, so proud of my brand and my website — something I haven’t felt since I started the podcast back in 2018. Hard to find the words to express my gratitude. Thank you for the time, effort, patience, ideas and solutions. Bandit has delivered at every turn and made me feel so comfortable to speak up when I’ve felt unsure or to make changes when things haven’t felt quite right. I have never been the client before and let me tell you from the other side: With a collaboration partner like you, it’s AMAZING over here.”

Collaborators

Gimme More