Canberra, AU

Office for Youth

Engaging Young People

We collaborated with the Department of Education’s Office For Youth on the Australian Government Youth Engagement Strategy. Our team developed a compelling brand identity, design of the Strategy and its translations, and produced engaging photo and video content to aid in enhancing government interaction with young people. Together, we joined forces to foster meaningful youth engagement across Australia!

Scope

  • Art Direction
  • Brand Identity
  • Collateral
  • Photo + Video
  • Strategy

Targeting young Australians, the brief was to create an identity that didn’t feel too corporate, but engaging and relatable. The visual identity we developed promises confidence and fun, signalling a fresh and engaging identity. Through the use of bold lettering, the impactful logo exudes approachability and expression, resonating with audiences through rounded humanised elements.

Using minimal yet striking executions in colour, shape, and type systems, the identity communicates individuality, different voices and views, captivating young people from the outset. Through the strategic layering of assets and elements, our goal was to craft an identity that not only conveys impact, strategy, trust, and creativity but also deeply resonates with a diverse range of individuals, ensuring all young people feel included.

Collaborators

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