Sydney, AU

Nancy Ganz

Shapewear solutions

As Nancy Ganz approached 20 years as Australia’s favourite shapewear brand, and 8 years since the last brand refresh, it was timely for an evolution of the brand’s identity and campaign style in order to stay at the forefront of the growing market.


  • Art Direction
  • Brand Identity
  • Campaign
  • Strategy
  • Verbal Identity

The Soundtrack

As the original shapewear brand, the technology behind a Nancy Ganz product is unrivalled by its competitors. With loads of new brands entering the space and attracting a younger audience, we saw an opportunity to strengthen the title of ‘Australia’s No. 1 Shapewear Brand’ and take back a piece of the pie.

Through the new identity the feminine and functional qualities of Nancy Ganz have taken on a bolder, more confident persona guaranteed to get women talking. The new Nancy Ganz is all about feeling sexy, happy, and confident in your own skin.