As Nancy Ganz approached 20 years as Australia’s favourite shapewear brand, and 8 years since the last brand refresh, it was timely for an evolution of the brand’s identity and campaign style in order to stay at the forefront of the growing market.
As the original shapewear brand, the technology behind a Nancy Ganz product is unrivalled by its competitors. With loads of new brands entering the space and attracting a younger audience, we saw an opportunity to strengthen the title of ‘Australia’s No. 1 Shapewear Brand’ and take back a piece of the pie.
Through the new identity the feminine and functional qualities of Nancy Ganz have taken on a bolder, more confident persona guaranteed to get women talking. The new Nancy Ganz is all about feeling sexy, happy, and confident in your own skin.