Sydney 16.56
24°
Sydney, AU
Huru
Sydney, AU
Hybrid Athletic was founded to bridge a clear gap in Canberra’s physiotherapy and performance space. While the city offers many traditional clinics, few cater to both high-performance athletes and everyday people wanting to move better, recover faster and perform at their best. With over a decade of elite sports experience, the founder set out to create a destination that blends professional-level care with an accessible, community-focused environment. The brief was to build a brand that reflects this duality – elite yet welcoming, scientific yet culturally engaging, aspirational yet grounded in real people.
Scope
- Brand Identity
- Print + Digital Design
- Strategy
- Verbal Identity
- Website
The Soundtrack
Hybrid needed an identity that resonated strongly with Canberra’s fast-growing running community, while remaining broad enough for all ages and abilities. The brand also had to strike the balance between clinical credibility and energetic, lifestyle-driven appeal. Above all, it needed to feel bigger than a single clinic, something recognisable, future-focused and capable of becoming a movement.
The resulting brand identity positions Hybrid Athletic as Canberra’s front-runner in health, movement and performance. Inspired by endurance culture, the system pairs bold typography with retro-grain imagery, micro-graphics and a dynamic colour palette that balances high energy with clean, clinical clarity. The custom master logo and supporting marks were designed to communicate momentum, progress and adaptability, ensuring the brand holds strong across clinic touchpoints, merchandise, digital platforms and community events.
Across the type suite, Neue Haas Grotesk provides structure, strength and trust, while Therma Condensed introduces expressive, high-performance character. A suite of primary and secondary icons adds clarity and navigation across both clinical and lifestyle applications. Combined, the system enables Hybrid to communicate with confidence while staying intuitive and people-first.
Beyond design, Bandit delivered strategic recommendations to activate the brand in the community through GP packs, merchandise, run club concepts, recovery pop-ups and scalable digital templates. This ensures Hybrid is not just visually distinct, but embedded in people’s everyday lives.
What makes this project special is its ambition. Hybrid Athletic redefines what a physiotherapy brand can be – uniting clinical expertise with athletic culture to create a brand that is modern, desirable and culturally relevant. It positions Hybrid not just as a clinic, but as a performance-driven community with the potential to influence how Canberra moves for years to come.
