Sydney 12.11
18.7°
Melbourne, AU
One Daydream
Sydney, AU
Abby
Your Personal Healthcare Assistant
Abby is a new-age virtual medical assistant transforming healthcare by listening to peoples’ stories, helping them make sense of their experiences. Through on-going, purpose led conversations Abby connects people with the care they need, when they need it.
Scope
- Brand Identity
- Strategy
- Verbal Identity
- Website
The Soundtrack
Our project with Abby Health has been an exciting journey, focused on transforming healthcare through a desktop and mobile app and virtual medical assistant. Abby listens to people’s stories, helping them make sense of their experiences and connecting them with the care they need, precisely when they need it. To bring this innovative product to market and attract further investment, we worked on Abby’s visual identity and website design and development.
Our goal was to personify Abby, creating a relatable and trustworthy digital persona that resonates with users. By crafting a compelling and user-friendly brand presence, we aimed to enhance Abby Health’s appeal to both consumers and investors, driving capital growth and expanding their impact in the healthcare and tech sector.
