Brand Naming

Naming your brand is anything but a simple decision. A brand name can elevate you above the competition, clearly convey your personality, and set your place in the market. It carries emotion, expectation, associations, and for business owners, it can carry a lot of pressure.

We create brand names that are clever, catchy, unique, and stand the test of time.

Get in touch.

Creating a name is one of the most important decisions you’ll make as a brand. We’ll help you create a name that perfectly aligns with your brand, captivates your audience and gives you a competitive advantage.

01
Brand Questionnaire

We’ll begin by sending you a brand questionnaire, which allows us to get crystal clear on every facet of your brand and what you want to achieve.

02
Research

Exploration meets imagination meets big, bold ideas. This is the part where our team will collaborate to curate inspiration and points of reference that will underscore your brand name. It’s not just compiling a list of words; it’s distilling the essence of your brand strategy into something that’s embedded with meaning and significance.

03
Shortlist

We’ll extract and develop the concepts from the research phase with the most potential to present you with a handful of names to consider. Not only will each name be a reflection of your brand story, but we’ll check them against ASIC, domain registry and social media to ensure that they’re unique and completely ownable.

04
Registration

Once you select your brand name, you can proceed to register with ASIC, domain registry and social media to secure ownership.

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From the people