Brand Identity

Your brand identity is the heart and soul of your business. It’s a visual and verbal language that breathes meaning and life into your brand.

It’s a guiding force that allows your business and products to make meaningful connections with people across different platforms. A powerful brand identity is a perfect storm of strategy and design that stirs emotion, sparks action and makes your brand stand out.

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We work closely with you to deliver a brand identity that combines art, strategy, and a bit of magic. You'll have a toolkit of useful, distinctive assets that speak to the right audience and say precisely the right thing about your brand.

01
Brand Questionnaire

We begin by sending you a series of questions to give us the perfect foundation to build your identity. It will cover insights into your business, your design preferences, brand personality, and how you want to be perceived.

02
Strategy Session

Over the course of an hour, we’ll expand on the results of your questionnaire to get crystal-clear on your business aspirations, target market, mission, values and more. The resulting strategy will give us a springboard to bring your brand identity to life.

03
Mood Board

As a precursor to our design process, we’ll craft a mood board that sets the aesthetic tone for your brand.

04
Logo Design

Your logo is one of the most iconic and consistent elements of your brand identity. It’s an important choice, so initially we’ll deliver three master logo concepts for your consideration.

05
Concept Design

Your Identity Concept Design articulates your visual identity and sets the overall direction of your brand, including the logo, brand mark, assets, typeface families, brand imagery, and applications. You’ll see examples of your brand in specific and niche situations, giving you a glimpse into the real-world application of your brand.

06
Brand Kit & Style Guide

Your Brand Kit and Brand Style Guide presents you with a handbook for making your brand work hard for you. It’ll provide you with a system for using your brand identity in a way that creates impact and cuts through the crowded, fast-paced marketplace and delivering real impact.

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From the people