Oliver Logan

Denim for every body

Leading the way in changing the denim industry for the greater good, Oliver Logan makes slow denim for every body. Oliver, an experienced denim manufacturer based in LA, California, approached us with the challenge of up levelling their brand strategy and identity to solidify their position in the market as everyday denim that’s better for the environment. Our Brand Identity for Oliver Logan celebrates the considered, high-quality and slow denim ethos of the brand. It heavily embodies the relaxed, adventurous and conscious lifestyle that empowers the Oliver Logan consumer.

The tilt of the ‘E’ in the master logo is a representation of their efforts to elevate the denim industry, environmental point of difference, ethical approach to production, and earth-conscious denim for every body. The use of this line is brought through all of the touch points of the brand to instill and visually communicate they are committed to elevating the denim industry for the greater good.

Leading the way in changing the denim industry for the greater good, Oliver Logan makes slow denim for every body. Oliver, an experienced denim manufacturer based in LA, California, approached us with the challenge of up levelling their brand strategy and identity to solidify their position in the market as everyday denim that’s better for the environment. Our Brand Identity for Oliver Logan celebrates the considered, high-quality and slow denim ethos of the brand. It heavily embodies the relaxed, adventurous and conscious lifestyle that empowers the Oliver Logan consumer. The tilt of the ‘E’ in the master logo is a representation of their efforts to elevate the denim industry, environmental point of difference, ethical approach to production, and earth-conscious denim for every body. The use of this line is brought through all of the touch points of the brand to instill and visually communicate they are committed to elevating the denim industry for the greater good.

CLIENT

Oliver Logan

SCOPE

Brand Identity
Web Design

DATE

August 2021

LOCATION

Los Angeles
Oliver Logan