Loess
Scents from the earth
Loess; a perfume company based in Sydney, Australia, approached the studio to create a new identity that was unique, strongly connected and clearly spoke a brand story. In a saturated market, we expressed our desire to create a brand story and identity that was different from their competitors and had a deep connection to earth and desire.
The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty. The Loess brand connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to the earth. Photography by Abi Simone, Cinematography by Pulp Agency.
Loess; a perfume company based in Sydney, Australia, approached the studio to create a new identity that was unique, strongly connected and clearly spoke a brand story. In a saturated market, we expressed our desire to create a brand story and identity that was different from their competitors and had a deep connection to earth and desire. The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty. The Loess brand connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to the earth. Photography by Abi Simone, Cinematography by Pulp Agency.
