Loess

Scents from the earth

Loess; a perfume company based in Sydney, Australia, approached the studio to create a new identity that was unique, strongly connected and clearly spoke a brand story. In a saturated market, we expressed our desire to create a brand story and identity that was different from their competitors and had a deep connection to earth and desire.

The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty. The Loess brand connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to the earth. Photography by Abi Simone, Cinematography by Pulp Agency.

Loess; a perfume company based in Sydney, Australia, approached the studio to create a new identity that was unique, strongly connected and clearly spoke a brand story. In a saturated market, we expressed our desire to create a brand story and identity that was different from their competitors and had a deep connection to earth and desire. The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty. The Loess brand connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to the earth. Photography by Abi Simone, Cinematography by Pulp Agency.

CLIENT

Loess

SCOPE

Brand Identity
Web Design
Packaging

DATE

July 2021

LOCATION

Sydney
Loess