Loess

Scents from the earth

Loess; a perfume company based in Sydney, Australia, approached the studio to create a new identity that was unique, strongly connected and clearly spoke a brand story. In a saturated market, we expressed our desire to create a brand story and identity that was different from their competitors and had a deep connection to earth and desire. The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty. The Loess brand identity connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to earth.