Hello Lover

Rewriting the sexual wellness story

Hello Lover is a modern-day sex shop. With a mission to change the outdated sex shop industry, and remind people that sexual pleasure is a form of self-care, we worked with the Hello Lover team to create a brand and online platform that is welcoming to all and defies the typical sex store demeanour.

Inviting the Hello Lover personality out to play, we crafted an identity that is quirky, inclusive, fun, and empowering. Calling upon characterful lettering, spicy colour pairings, creative layouts and strong imagery, we captured a unique and modern aspect that sets the stage for Hello Lover to conquer its mission.

Hello Lover is a modern-day sex shop. With a mission to change the outdated sex shop industry, and remind people that sexual pleasure is a form of self-care, we worked with the Hello Lover team to create a brand and online platform that is welcoming to all and defies the typical sex store demeanour. Inviting the Hello Lover personality out to play, we crafted an identity that is quirky, inclusive, fun, and empowering. Calling upon characterful lettering, spicy colour pairings, creative layouts and strong imagery, we captured a unique and modern aspect that sets the stage for Hello Lover to conquer its mission.

CLIENT

Hello Lover

SCOPE

Brand Identity
Web Design

DATE

September 2021

LOCATION

Auckland, New Zealand
Hello Lover