Golden Grind

Easy, tasty, and relevant health products

With a vision to avoid and cure disease and illness with diet and lifestyle, Golden Grind brings to life easy, tasty and relevant health products that fit into everyone’s lifestyle and positively impact the quality and longevity of our lives. Previously well-known for their various Turmeric based products, we worked with this family owned company to rebrand and reposition Golden Grind to open up their range to all natural ingredient wellness products. 

Through our strategy and process, we wanted to focus on two main areas, the customer and how the products fulfil their needs, and the natural ingredients from which the products are made from. These focusses lead us to using 1-1 language that is spoken directly, and rich imagery of ingredients in their natural form before being harvested. Ahead of the launch of their new product ranges, including powders, teas and capsules, we completed a full brand identity refresh and packaging suite. 

With a vision to avoid and cure disease and illness with diet and lifestyle, Golden Grind brings to life easy, tasty and relevant health products that fit into everyone’s lifestyle and positively impact the quality and longevity of our lives. Previously well-known for their various Turmeric based products, we worked with this family owned company to rebrand and reposition Golden Grind to open up their range to all natural ingredient wellness products.  Through our strategy and process, we wanted to focus on two main areas, the customer and how the products fulfil their needs, and the natural ingredients from which the products are made from. These focusses lead us to using 1-1 language that is spoken directly, and rich imagery of ingredients in their natural form before being harvested. Ahead of the launch of their new product ranges, including powders, teas and capsules, we completed a full brand identity refresh and packaging suite. 

CLIENT

Golden Grind

SCOPE

Brand Strategy
Brand Identity
Packaging

DATE

October 2020

LOCATION

Melbourne
Golden Grind