Tips for Killer Branding: Hook, Line & Sinker

Your brand can have an incredible story, tonnes of life and be deeper than a Coldplay ballad, but if you don’t have a strong cohesive identity, that will all be lost. Call us biased, but we think branding is the single most important asset to a business in 2020. To snag your ideal customer, we have put together three tips to reel them in hook, line and sinker.

1. Hook – Look your best

The human brain processes images 60,000 times faster than it does text (crazy, right?). Your brand’s visual identity is usually the first impression on a potential customer, so you sure as sh*t are going to want to make sure your visual identity is looking schmick. Having a logo that is unique and memorable is one thing, but having a cohesive brand identity suite will take you to the next level. Any good brand identity will equip you with a logo, brand marks, colours, fonts, imagery and an overall design style that can be rolled out across every. single. thing. you. do.

The strongest visual brands are connected to your brand story and will tell it visually. That’s why the first thing we do in our studio when starting on a new brand project, before going anywhere near the tools, is to deep dive into your brand story.

2. Line – Tell your story

True magnetic customers don’t just buy your product, they buy your brand and more importantly your brand story. Your brand story and how you tell it is what sets you apart from your competitors because it’s unique to you, and it’s your job to OWN it. Your story should resonate with your businesses vision, mission and values. If you can craft a compelling brand story, your audience will give you their hearts and loyalty because they care about you, and ultimately, want to buy from you to feel connected and be a part of your journey. Your brand personality also comes into play here. Your brand voice is what connects your story to your customers. It should aim to resonate with them on a deeper level and influence them to act.

3. Sinker – Be consistent

Consistency is everything. Without consistency, you may as well not do any of the above, really!

Ensuring consistency across every single one of your customer touchpoints visually and verbally will kick start your customers to develop trust and loyalty with your business. Put simply, the number one reason people don’t buy from a business is because of a lack of trust.

Take a quick audit of your customer touchpoints; are the visuals, messaging consistent? If not, then it’s time to pull them into line quick smart. A constantly changing brand just doesn’t cut it. That’s why it’s so important to develop standards for brand consistency across all touchpoints.

Running a High-Performing Design Team Remotely

As a team who have been working remote from day dot, we reckon we have a few handy tips about running a high-performing team remotely for those who might be starting the remote working gig with their teams for the first time. What better time to share them than now in this wild time we are in.

Without further ado, here are our 3 top tips to ensure your projects are still running smoothly and Karen isn’t actually just watching Netflix on the couch (😂 God love ya Karen).

1. Online Chat

Get on Slack people, or any other online chat platform you prefer for that matter. It is *crucial* that everyone checks in each morning and keeps the team up to date with their progress and movements. Set check-in points throughout the day for everyone to update where they’re at. Saying things like ‘Morning!’, ‘Having lunch now’, ‘See ya tomorrow fam’ and sending the odd GIPHY is going to keep you connected and across what’s happening in everyone’s corner – perfecto!

2. Video Calls

Bring the team together via video – it’s practically real life! Allow time for everyone to catch up and talk about their lives, and then have a set agenda for the meeting to make sure everything is covered. Have time for questions to make sure everyone is across their areas. Skype, Zoom and Google Hangouts are great for this.

3. Get Creative

Communicating in person vs. digitally is so different and can be really frustrating. Things can often get miss understood because we don’t have all of that visual and energetic information we would if we were in the studio together. This is why you have to get creative in giving clear communication. Draw diagrams, create Pinterest boards, share links or film an interpretive dance if you have to!!, just make sure you’re giving the person you’re communicating with the best possible chance of really getting exactly what you mean.